How to Get 500+ Real Estate Leads on Instagram: A Realtor’s Step-by-Step Guide

Are you a real estate agent looking to blow your lead generation out of the water? You’re in the right place! I’m about to reveal how I generated 547 new real estate leads in just one month using Instagram. 🤯 Let’s dive into this game-changing strategy!

The Power of Instagram for Real Estate Lead Generation

Before we get into the nitty-gritty, let’s talk about why Instagram is a goldmine for realtors. With over 1 billion monthly active users, Instagram offers unparalleled opportunities to showcase properties, connect with potential clients, and build your brand.

Now, let’s break down the exact method I used to capture those 547 leads!

Step-by-Step Guide to Generating Real Estate Leads on Instagram

1. Create Engaging Property Video Tours 

First things first, you need scroll-stopping content. Here’s how to nail it:

• Choose a listing: Use one of your own or collaborate with another agent
• Film an Instagram-worthy video tour
• Highlight key features that buyers are looking for

Pro Tip: Use Instagram Reels for maximum reach and engagement.

2. Set Up ManyChat for Automated Lead Capture

ManyChat is your secret weapon for lead generation. Here’s why it’s crucial:

• Automates responses to comments on your Reels
• Captures lead information 24/7
• Increases engagement and conversion rates

3. Implement the Comment Trigger Strategy 

Here’s where the magic happens:

• Ask viewers to comment a specific word on your Reel
• ManyChat automatically sends them your listing link via DM
• They’ll make an account with me to see my listing and BAM I have their name, number and email and can reach out to them and continue marketing to them via email. It’s genius and it WORKS.
• This personal touch increases conversion rates dramatically

4. Optimize Your Conversion Funnel 

My strategy achieves an incredible 90%+ conversion rate. Here’s why:

• Immediate response to user engagement
• Personalized outreach through direct messages
• Clear and simple path to valuable information

5. Nurture Leads with Email Marketing 

Don’t let those leads go cold! Use email marketing to keep them engaged:

• Connect your CRM to an email marketing tool like Flodesk (link affiliate)
• Create a series of follow-up emails to nurture leads
• Provide valuable content to establish yourself as a real estate expert

Why This Instagram Strategy Works for Real Estate Agents

This method isn’t just about getting leads – it’s about getting quality leads that convert. Here’s why it’s so effective:

• It leverages Instagram’s visual nature which is PERFECT for real estate
• Automates the initial contact, saving you time
• Provides IMMEDIATE value to potential clients
• Builds your database for long-term marketing efforts

Remember, even 5-15 quality leads per week can transform your real estate business. This strategy delivers results quickly and efficiently.

Take Your Real Estate Instagram Marketing to the Next Level

Ready to implement this lead-generating machine in your business? My comprehensive “Close More Deals on Instagram” guide covers everything you need to know:

• How to create high-converting Reels
• How to craft engaging posts and stories
• How to host effective Instagram lives
• How to write hooks that capture attention
• How to develop irresistible freebies for lead magnets
• How to convert followers into clients
• How to create email marketing funnels as a realtor

Ready to transform your real estate business with Instagram? Let’s take your real estate career to new heights! 

Buy my Close More Deals on Instagram guide!

Your Path to Real Estate Success on Instagram

Implementing this Instagram strategy can completely transform your real estate lead generation. By combining engaging video content, automated responses, and strategic follow-up, you’ll be well on your way to achieving the same success – or even surpassing the 547 leads I generated in just one month!